A letter to my future self: Pragyan 2.0

My v2.0 today is a work-life balanced person.

I trust the process of life and have learned to wait. As cliché as it may have sounded a year ago, good things did come to me because I learned not to proofread the Creator’s work of art. (iykyk)

I exercise, meditate, read, work, cook, and spend time with my family.

What can I say? I am wealthy; intellectually, professionally, and personally.

I came across the Hebrew word ‘Husa’ in the above book which roughly translates to ‘an artist’s love for his or her own creation even when it’s imperfect’.

The word had just scratched my skin that day, it’s indelibly lodged in my heart today.

I own my imperfections and failure as much as I own my success today.

Fast forward to today, where do I stand?

Well, to begin with, I have been married to the person I love, woohoo!

Alsoooo, we run a successful performance marketing agency, Adruto.

We have now learned to delegate instead of breaking our backs every time a new project comes in…with our 9 thoroughly capable, diligent, and passionate team members.

When I say passionate, I mean people with a clear vision.

Now that I have one helluva of a team, touchwood, it feels like growth was always a stone’s throw away. Their unanimous dedication to work has beautifully woven success stories for many brands today. We have helped more than 25+ brands both in India as well as overseas in just a year’s time climb the sustainable growth ladder and unlock new growth avenues.

Now that I mention sustainability, this is what we have eventually gotten to embrace as our agency’s core principle, ‘Sustainable Growth’.

We helped every business identify bottlenecks that inhibited their growth, whether or not it fell in our gamut of work. It felt, and still feels like our duty to steer the brand in the right direction to help it grow profitably.

I didn’t want to gallop fast and gallop alone, I wanted to tread far and that’s when I decided to team up with my vibe matching tribe who wanted to be the long players in the game.

We are today A players in acquiring clients, yes! But also, AAA players in retaining them.

That’s what makes me super proud today!! Retention has been a global concern for most agencies out there, well, what can I say? Not for us!

We never stopped believing in ourselves, we never took shortcuts to success. Our roads have been rocky and edgy yet worth every drop of sweat to trod upon.

Numerically we stand at 21L+ INR average monthly earnings, with 35% gross profits and we have an ongoing contract with 8 brands.

We upskill every day; be it to learn to cruise through a new cuisine at home or to learn a new art in our field of work, we undauntingly roll up our sleeves and say, “What’s next?”

We very well started with performance marketing but are much more than just performance marketers today. We are leaders who learned valuable skills such as app marketing, growth marketing, building a personal brand, building assets to building the most valuable weapon of all, ‘a robust mental health’. We preached the same to everyone in and around us. Now our frequency is upped to resonate with gleeful people whose glasses are half-full.

What differentiates the ‘me’ today from the ‘me’ a year ago?

My resilience.

Tripping, dusting off, and walking again, just like my favourite anime character, Naruto.

Naruto [Nah-RUE-toe]: a tireless optimist always preaching ‘Dattebayo‘ through pain and joy; translating to ‘Believe it’.

That’s how our agency Adruto got its name, an agency homonymous and synonymous with Naruto. Amen.

Closing this piece in the same spirit as my opening line, Pragyan 2.0 today is a successful, gregarious, spiritually enlightened and happy person.