The Dark Side Of Running A Marketing Agency

The dark side we faced (still face) as a marketing agency…

5 months into 2024 made us realize that 2023 was the worst year for us as an agency

✅ We pulled in double the agency earnings in 2023 compared to 2024
✅ We plunged from a dozen to just a handful of clients in 2024
✅ We downsized our team by 25% in 2024

Now in absolute terms, we are doing worse in 2024

But in relative terms, we are better off mentally

In 2023, we dissolved client contracts almost like a mass layoff and as I come to think of it, the below were the ones close to our hearts 🖤:

1. A client, an advocate of toxic work culture, who was verbally abusive to our team all the time, similar to how salespeople get berated when they don’t hit their targets, got fired by us. Despite being our top-paying client, we decided to do what felt right
   • Money: 0, Self-Esteem: 1
     
2. Another client, who was very scholarly, kept making daily changes to our campaigns and bids. Our last conversation ended with Tum hi karlo’
   • Money: 0, Professionalism: 1
     
3. We had one client who didn’t pay us for three months and asked to work on credit until they get aired on Shark Tank
   • Money: 0, Art of Saying ‘No’: 1
     
4. There was a client who constantly asked loads of questions about our campaigns and strategies. We quite enjoyed educating him, until one day he removed our access to the ad account and started running the campaigns himself
   • Money: 0, Prevention is better than cure: 1

Most screamed toxicity to us

Now, on the brighter side, we rebranded from Whitbyspace to Adruto this year

We expanded from 400 sq.ft office space to 1000 sq. ft office

We are happier, healthier, find ample time to read & learn

Money is no more our standard KPI of growth

We would trade nothing, nothing, absolutely nothing for our mental peace

And if you are still reading this, you might as check how dope our website looks:

www.adruto.com